What is University Bartending?

University Bartending goes well beyond a DVD and course. It began with Ted Arcand and his brother being fed up with bartending courses that taught nothing but bad drink recipes and flashy glass flipping techniques. So instead of complaining, they did something about it. Ted began the UB course by getting in front of college students all over the country one weekend at a time, teaching what real bartending was all about. It’s not about a cute martini and watching the movie “Cocktail” on repeat. It’s about making money and providing a valuable service to people looking to have a good time. And then making even more money.

Ted Arcand – Founder and Lifelong Bartender

Ted has been bartending for over 25 years, managing to establish two successful bars in the meantime. Without question, bartending has been the most lucrative job he has ever had, pulling thousands of dollars a week by understanding exactly how to do it correctly. His life in the world of bartending has taken him from Connecticut to Rhode Island, to Boston, to the Caribbean, to vacation islands, and all over the world. With the skills be picked up, he could literally walk into any bar and prove that he was the best – and double the profits in one night. He wasn’t doing anything out of the ordinary, he just did everything better. The bars made more money. He made more money. And now he has taken that entire arsenal of techniques and packed it in to the University Bartending course.

Techniques You Need to Know

When asked what makes University Bartending different from other DVD or online bartending courses, Ted replies, “Simple. They don’t teach you real life techniques that work.” The common misconception of bartending is that it has to do with liquor, beer, wine, and everything in-between. What Ted realized early on is that when you stop selling the order and start selling the customer, everything changes. Almost any successful leader, entrepreneur, millionaire, you name it will tell you that understanding how to connect with people is what separates the good from the great. At University Bartending, you’re going to learn how to use those techniques to up-sell and build rapport with your customers. University Bartending isn’t about mixing drinks – it’s about getting customers what they want, being successful, and having fun.